The Psychology of Naming Cars II

This second posting on car names is for Anton, who was the first person to like my first posting:

Among executives who don’t understand how to name products or services to have impact on sales, car executives are the best.  They actually undermine sales by screwing up the psychology behind naming cars. Boardroom executives think that Chevy Malibu would sell well in Boise, Idaho; Chevy Impala would sell among deer hunters and venison eaters in the mid-west; or that Ford Pinto would sell well with Mexican beans. If place, animal or food were that powerful for sales; Volvo meatballs, Chrysler Frankfurter (nicknamed the ‘the long hot rod’), or Volkswagen Hamburger, would top them all during this recession, not to mention Dodge Ram among the nostalgic fans of the LA football club. The truth is that those executives who decide car names are not creative enough to tap ‘juicy’ categories, including the vegetable kingdom or religion to name a few. Imagine the sales of Ford Pope Classic among Catholics, or the Pigeot Catchup in French flying circles.  I, for one, would like to expand the field of car names to include Chevy Banana (good sales in any south American republic, but not in slippery Canada), Mercedes Las Vegas, and GM Gambling 150.

Enough of this nonsense. Seriously speaking, the truth of the matter is that the best car sales in the world would be the UK’s Sterling Anglia, Tokyo’s Nisan Yentel, Ford Dollarama, Toyota Indy 5000, Honda Paradise, Fiat Cardinal, or simply any respectable car named  after a King, God, or 500 mpg. I rest my case against the lack of imagination in the broadroom! 😛


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7 Responses to “The Psychology of Naming Cars II”

  1. Jayne Tiffany Says:

    Hey, first I want to tell you that I follow your blog. Great post, I fully agree with you. Have a good day maty.

  2. Florentino Swindoll Says:

    Thanks for this excellent post. I surely liked every little bit of it. I have you bookmarked and will be visting.

  3. drkinarthy Says:

    Thanks Florentino. Eli

  4. Daquan Gaige Says:

    I really liked your blog! Excellent read. keep up the good work.

  5. Minh Lever Says:

    I’d have to acknowledge with you here. Which is not something I typically do! I love reading a post that will make people think. Also, thanks for allowing me to comment!

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